3 Ways To (usefully) Lose Control of your Brand

"You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience." -- Seth Godin

"The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values."

Here is a link to the video that you can use to share with other -- -- http://on.ted.com/c0LzV