“For every complex question there is an answer that is clear, simple, and wrong. – H.L. Mencken.”

Fundamentals of Search Engine Optimization (SEO)

This topic investigates the fundamentals of search engine optimization. Various case studies are used to illustrate the points of the lecture. Key points in the lecture include understanding keywords, understanding crawling issues, understanding the importance of inbound links, and understanding various KPI's used for search analytics. 

Your search engine optimization (SEO) strategy should begin with the basic elements. These elements include having a search engine friendly website design, following the fundamentals of keyword research, and focus on content development

Analyzing Inbound Marketing

This topic focuses on describing the various types of traffic. After determining the traffic type, understanding the patterns and uses of data are detailed. Ideas to improve site tracking are described as are influentials of the website.