Engage: Social Media - Social Networking

Related Reading Materials

"Our guest speaker, Seth Godin, discusses social networking.  He argues for real relationships.  Networking is important if it is real.  The internet has seduced us into false networking.  The VOSON project run by Robert Ackland is highlighted.  This project will allow us to understand where our website fits in the world wide web. Who is connected to us.  Is it real?  Is it fake?  Is it worthwhile? "

Social network analysis software

NodeXL: Network Overview, Discovery and Exploration for Excel
"NodeXL is a template for Excel that lets you enter a network edge list, click a button, and see the network graph. You can customize the graph’s appearance; zoom, scale and pan the graph; dynamically filter vertices and edges; alter the graph’s layout; find clusters of related vertices; and calculate a set of graph metrics."

Graph Theory
"NodeXL is a template for Excel that lets you enter a network edge list, from Twitter, Flickr, YouTube, and your local email are provided."

The Real Life Social Network
"One of the things we talk about is the differences between their social network online, and their social network offline. Today, Iʼm going to talk about some of the things weʼve learned over the past few years, what it means for the future of the web, and some tips for design." 

Why Social Media Matters to Your Business
"Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies."

2013 USC Annenberg Digital Future Study
"The annual study of the impact of the Internet on Americans by the Center for the Digital Future." 

2014 USC Annenberg Digital Future Study
"The annual study of the impact of the Internet on Americans by the Center for the Digital Future."

2015 USC Annenberg Digital Future Study
"The annual study of the impact of the Internet on Americans by the Center for the Digital Future." 

2016 USC Annenberg Digital Future Study
"The annual study of the impact of the Internet on Americans by the Center for the Digital Future."

2017 USC Annenberg Digital Future Study
"The annual study of the impact of the Internet on Americans by the Center for the Digital Future."

2018 USC Annenberg Digital Future Study
"The annual study of the impact of the Internet on Americans by the Center for the Digital Future."

Hyperlink Networks