"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing" - John Russell

Module Lectures

This course is designed to replicate the experience of a business at its most nascent stages, and respond to how they can attract, engage, and delight their customers using the Inbound methodology and CRM tools.

• Businesses
• What are the needs and personas of an SMB?
• What is the flywheel?
• How does the flywheel overlap with HubSpot’s suite of products?
 
• The Inbound Methodology
• What is the Inbound Methodology?
• How does the Inbound Methodology work

• Enchanting Your Customers
  In this 32 minute, 17 second video, Guy Kawasaki discusses what it means to enchant your customers.  Top 10 list includes: 1) Achieve Likeability, 2) Achieve Trustworthiness, 3) Get Ready, 4) Launch, 5) Overcome Resistance, 6) Endure, 7) Present, 8) Use Technology, 9) Enchant Up, and 10) Provide a MAP.  
  
  
• Viral / World-Wide-Rave
  In this 37 minute, 45 second video, David Meerman Scott discusses viral and a world-wide-rave. He highlights various e-books and new ways to earn attention.
  
  
• Viral Hall of Fame Winner - Disney Outreach
  In this award winning video, Disney customizes their promotional campaign.