“The only constant in business is change. Technology changes everything without our consent. To succeed, you must understand and adapt."

Module Lectures

This is an introduction to artificial intelligence and machine learning, including how they're defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence.

Completing this will help you:

• Understand how artificial intelligence and machine learning work
• Learn what these technologies are good at and what they are good for
• Learn how this technology can be applied to marketing