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Attract

This topic in the course focuses on discussing  tools and techniques to attract people to your site.  The topic ...

  • examines Persona Development to understand your ideal visitor;
  • understands the analytics presented by the Visitor Information;
  • plans and develops Goals and Strategies;
  • investigates Keywords; and
  • highlights the creation and use of Blogs.  

The section develops your skills to help you achieve Contextual Marketing Certification. 

Engage

This topic in the course focuses on discussing the process for engaging the visitor with various  tools and techniques.

  • Campaigns
  • Email Campaigns
  • ChatBots
  • Segmentation
  • Social Media
  • Search Engine Optimization

The section develops your skills to help you achieve Content, Email, and Social Media Certifications. 

Involve

This topic in the engage section focus on creating a site to engage visitors and provide them with quality content. These include:

  • Calls-to-Action
  • Forms
  • Landing Pages
  • Thank You Pages
  • Workflows

The section develops your skills to help you achieve CMS Marketing Certification. 

Understand

This topic in the course focuses on discussing various lead management concepts. These include:

  • Feedback Surveys
  • Knowledge Base
  • Competitors
  • Analytics
  • Information Sources

The section develops your skills to help you achieve Service Hub Software Certification. 

COURSE SYLLABUS

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Attract

This focuses on what is happening in the interactive market space and describes how information professionals, managers, and the organization can participate.  

Attract provides practical guidelines that can help information professionals, managers, and their organizations understand how to communicate with and delight their visitors, prospects, and customers while beginning their interactivity journey.

Involve

Involve focuses  on ensuring a high quality site to provide visitors with information content they want. 

Certifications

External certifications provide an additional way to demonstrate your mastery of Inbound Information Technology (IIT) tools and techniques. These certifications can be used to promote your capabilities.  This course focuses on:

View more information at ...  Professional Certifications

Blog Posts

There are many types of blogs and blog posts.  Key to demonstrate your knowledge is to develop and publish a post on a topic of interest to you.

Engage

Engage focuses on getting visitors to interact with the site and the content.  The goal is to get these visitors to become customers and advocates for the organization and its brands.  

 

 

 

Understand

Understand helps the organization gain insights into how best to serve customers and advocates.  

Quizzes

Quizzes are used to reinforce concepts discussed in the various lectures.

 

The quizzes cover each of the Attract, Involve, Engage, and Understand topic sections.  The quizzes help prepare the student for the certification exams. 

Assignments

Key to understanding what you will learn, is to understand where you are currently at in understanding concepts.  The interview report provides you with the opportunity for self-reflection. 

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