“Some people drink from the fountain of knowledge, others just gargle. – Anonymous”

Understanding Analytic Reports

This lecture presentation discusses analytics reports. Various tips are provided. These include: don't stink, look beyond the top 10, segment, love your loyalists, and focus on outcomes.  According to Information Management, "the term analytics refers to the applied use of statistical techniques to gain understanding and value from structured and unstructured information in enterprise, line of business, departmental and third-party databases and repositories.  As the research firm Gartner Inc. has described, "Analytics leverage data in a particular functional process (or application) to enable context-specific insight that is actionable."