Relevant Website Resource Links

The information links are to various resources used in this week's lectures.

• Occam’s Razor by Avinash Kaushik
  This blog is about "web analytics, improving marketing effectiveness and business intelligence". It discusses ... "transforming the way we see and act on our marketing performance to make it, our site and conversion rates better."
• A/B Testing eBook
  This intermediate eBook focuses on explaining A/B testing. 
• HubSpot Research
  HubSpot Research Directory -- "Analysts and contributors gather data and create thought leadership research to help businesses and people transform for the better. We believe high quality, data backed strategic findings should be available to all business professionals free of charge.".