Related Reading Material
The information links are to various resources used in this week's lectures.
- Google Analytics Intelligence: Google Analytics Intelligence
- Website : An e-Book: Doing a Website Redesign for Marketing Results
- A/B Testing: How to A/B test emails
- A/B Testing: A/B Testing in Action: 3 Real-Life Marketing Experiments
- A/B Testing: Answers to 19 Most Frequently Asked Questions about A/B Testing