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I'd structured my keynote into three big pieces:

00:00 – 01:15 Intro. My new favorite data quote by Zack Matere, a Kenyan farmer.

01:15 – 04:05 Part 1. The current flawed data org structure, its challenges, and the new optimal org structure to truly bring big action to big data.

04:05 – 06:20 Part 2. A framework, inspired by Donald Rumsfeld, for big data vendors to think about when creating solutions and the unique space in which big data analysts should actually play in (only the "unknown unknowns!").

06:20 – 10:25 Part 3A. My first, tactical, example: How to auto magically solve the problem of having millions of rows of data, and not knowing how to find the 15 valuable rows that could have a huge business impact. Leveraging interestingness!

10:25 – 15:00 Part 3B. My second, strategic, example: Leveraging predict, mine, correlate to shift away from data puking to, even more auto magically, find trends in the data that truly are the unknown unknowns and identify causal factors for those trends so that we can move from data to action at light speed.