Module Lectures

"An average idea in the hands of an able person is worth much more than an outstanding idea in the possession of a person with only average ability." - George Doriot


  1. Persona Development Lecture
    This lecture is 8 minutes 58 seconds. Persona Development focuses on understanding the requirements and rationale for the development of a persona for the organization. 

  2. Student Persona Development Lecture
    This lecture is 9 minutes 31 seconds. Student Persona Development focuses on creating the "Information Isabella" student persona. 

Overview of Persona Development Material