Relevant Website Resource Links

The information links are to various resources used in this week's discussion and lectures.

• Gary Vaynerchuk
  "Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations."
• TED Speaker: Matt Cutts
  "Matt Cutts is an engineer at Google, where he fights linkspam and helps webmasters understand how search works."
• Todd Defren, Shift Communications
  This website is Shift Communication home page. " PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players."