Related Reading Material

The information links are to various resources used in this week's discussions and lectures.

• Web Page: Report Card - Landing Pages
• xPlane - Design Consultancy
• 10 Landing Page Tips to Drive Action
  
  1. Keep the landing page copy short and the graphics simple
  2. Create the page in your company’s look, feel and tone
  3. Write from the buyer’s point of view
  4. A landing page is communications, not advertising
  5. Provide a quote from a happy customer
  6. Make the landing page a self-contained unit
  7. Make the call to action clear and easy to respond to
  8. Use multiple calls to action
  9. Only ask for necessary information
  10. Don’t forget to follow up!