Unifying Sales and Marketing
"This eBook will share with you the science of sales and marketing alignment and show you how to implement the key elements of the Smarketing (Sales and Marketing) framework. In this way, the gains you achieve from better collaboration between sales and marketing can last in the long term."
The key to the Smarketing approach is implementing a framework of data-driven tools and practices that help sales and marketing teams work better together.
- Setting Up Closed Loop Reporting
- Define Your Funnel Stages
- Implement Service Level Agreements (SLA)
- Dashboards and Reporting
- Hold Effective Smarketing Meetings