Overview: Understand Traits / Lifecycle Stages

Related Reading Material

The information links are to various resources used in this week's discussions and lectures.

Summarization

- CarMax is changing the way we all see buying a used car. This honesty is changing an entire industry. Why don't more businesses embrace this truth and this transparency?

- What's the secret Big Mac sauce? Your customers want to know what you do, how you do the way you do. River Pools answered any question, positive or negative, on its website. Two years later, the company became the most trafficked swimming pool website in the world.

- This is the essence of the honest economy. I'm going to leave you with one challenge that you allow truth and transparency to change everything. 

Sentiment Analysis

We identified 23 positive sentences, and 34 negative ones.

The Honest Economy: Marcus Sheridan at TEDxRockCreekPark