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Social Media Is Bigger Than You Think
- Gen Y outnumbers Baby Boomers….96% of them have joined a social network
- US Department of Education study revealed that, on average, online students out performed those receiving face-to-face instruction
- 1 in 6 higher education students are enrolled in online curriculum
- % of companies using LinkedIn as a primary tool to find employees … 80%
- Generation Y and Z consider e-mail passé … Boston College stopped distributing e-mail addresses to incoming freshmen
- Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
- 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
- There are over 200,000,000 Blogs
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- People care more about how their social graph ranks products and services than how Google ranks them
- 78% of consumers trust peer recommendations --- Only 14% trust advertisements
- 25% of Americans in the past month said they watched a short video…on their phone
- According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
- 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
- In the near future we will no longer search for products and services they will find us via social media
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily
- Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
