Tools

The tools are to various resources used in this week's discussions and lectures.

Rethink Your Corporate Culture

CEO and Co-Founder of HubSpot, Brian Halligan, presents the Inbound Culture at TEDxUMassAmherst. He is the author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs. He has also been recognized as 2011's Ernst and Young Entrepreneur Of The Year and is currently a Senior lecturer at MIT Sloan School of Management.