Relevant Website Resource Links

The information links are to various resources used in this week's discussion and lectures.

TED Speaker - Renny Gleeson: "Renny Gleeson began his career as a game developer, but quickly moved to advertising at Saatchi & Saatchi's digital arm. Twenty+ years of agency/client/publisher work in persuasion space. Work at the intersection of technology and emergent behavior, fighting for the human. Led Interactive strategy globally @ Wieden+Kennedy, now lead the Business Innovation Group where we use brand to transform systems, fuel provocative relationships and deliver better futures. Many brands remain cautious about their online presence in the face of alien ad space, but as Renny says, 'If you don't play, you're out of the game.'"