Engage: Email Campaigns

Module Lectures

  1. Email Campaigns Lecture
    This 34 minute 09 second presentation provides a discussion of using email tools. Email campaigns allow the organization to reach out to interested
    individuals to share information.  Best practices for email are
    detailed.  In addition, CAN-SPAM laws and UK Data Collection laws are
    highlighted. 

  2. Successful Email Campaign Lecture
    In this 40 minute, 10 second video, Eric Groves from Constant Contact, discusses what email marketing is all about.  The goal is to provide understanding for the importance of Inbound Information Technology.

  3. Inbound Lead Nurturing Lecture
    In this 31 minute, 35 second video, Brian Carroll from MECLABS, InTouch, discusses what lead nurturing is all about and how it provides perspective to understanding Inbound Information Technology.  

Email Campaign Overview

 

This email topic provides an overview of the reasons why email is important. This email strategy focuses on ...

  • Connect
  • Inform
  • Increase

Connect deals with ensuring a quality email list. Inform focuses on ensuring valuable content. Finally, increase examines the response rate and click-thru rate requiring that we understand and measure our email campaigns. It is all about delivering professional communications, to a professional audience that they will find valuable.

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