“I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better.”― Elon Musk

Module Links

  • Customer Feedback Tutorial
    The focus is on HubSpot's Feedback Framework, as well as how to gather insights into the customer experience by setting up customer feedback surveys. 

  • Net Promoter Score
    NPS stands for Net Promoter Score. It's a customer satisfaction benchmark that measures how likely your customers are to recommend your business to a friend. 

  • 5 Interesting Ways Real Companies Use Net Promoter Score Results
    NPS stands for Net Promoter Score. It's a customer satisfaction benchmark that measures how likely your customers are to recommend your business to a friend. 

  • Customer Service Metrics Calculator -- Download it!"Easily determine your business's key metrics and KPIs for customer support, service, and success with this free calculator template."  This worksheet contains pre-made calculator templates for you to determine your key customer service, support, and satisfaction metrics.

  • How to Calculate Your Survey's Response Rate (+ Tips to Improve It)"This metric gives you an idea of how well your survey is performing and how many people have submitted feedback. The higher the response rate, the better your survey is doing. If it's low, you'll know you need to make some changes if you want to improve its effectiveness."

The State of Customer Service
in 2020

“It’s not enough to simply say you’re customer focused — you have to put that into practice in every aspect of your business.  Start by listening to your customers.  How can you be truly customer-focused if you don’t ask for feedback? It doesn’t have to be difficult or drawn out.  Sometimes just a single question (such as a basic NPS scale) is enough to understand the customer journey and whether or not you need to make changes.”

-Shep Hyken, Customer Service & Experience Expert

Customer-Service-Research