What is this 'inbound information technology'? The focus of this course is on understanding how to position your organization in cyberspace. Key to this positioning is understanding that with inbound information technology, the consumer comes to you. Our discussion includes SEO, inbound links, RSS, blogging, page ranking, tagging content, tweeting, publishing content, SERP, and social media. Watch the video below and see how many different concepts you can discover! Enjoy!!
Four major sections of the ISM: Inbound Information Technology course
This topic in the course focuses on discussing tools and techniques to attract people to your site. The topic ...
The section develops your skills to help you achieve Contextual Marketing Certification.
This topic in the course focuses on discussing the process for engaging the visitor with various tools and techniques.
The section develops your skills to help you achieve Content, Email, and Social Media Certifications.
This topic in the engage section focus on creating a site to engage visitors and provide them with quality content. These include:
The section develops your skills to help you achieve CMS Marketing Certification.
This topic in the course focuses on discussing various lead management concepts. These include:
The section develops your skills to help you achieve Service Hub Software Certification.
This focuses on what is happening in the interactive market space and describes how information professionals, managers, and the organization can participate.
Attract provides practical guidelines that can help information professionals, managers, and their organizations understand how to communicate with and delight their visitors, prospects, and customers while beginning their interactivity journey.
Involve focuses on ensuring a high quality site to provide visitors with information content they want.
External certifications provide an additional way to demonstrate your mastery of Inbound Information Technology (IIT) tools and techniques. These certifications can be used to promote your capabilities. This course focuses on:
View more information at ... Professional Certifications
There are many types of blogs and blog posts. Key to demonstrate your knowledge is to develop and publish a post on a topic of interest to you.
Engage focuses on getting visitors to interact with the site and the content. The goal is to get these visitors to become customers and advocates for the organization and its brands.
Understand helps the organization gain insights into how best to serve customers and advocates.
Quizzes are used to reinforce concepts discussed in the various lectures.
The quizzes cover each of the Attract, Involve, Engage, and Understand topic sections. The quizzes help prepare the student for the certification exams.
Key to understanding what you will learn, is to understand where you are currently at in understanding concepts. The interview report provides you with the opportunity for self-reflection.