I would like to say that ISM 7505: Inbound Information Technology, is really a great course, I do recommended it for all students, the material is so much helpful in all business aspects, I learned from this course so much, I believe that it has a strong academical part and it should be a requirement for anyone, not an elective course. Thanks for Professor John, the way he teaches this material makes it easy and fun to learn.
General Manager at Windsor medical
ISM7505 (Inbound Information Technology) is not only for marketing/advertising majors. As a buyer in the automotive industry, I found it extremely interesting to learn how important the various types of inbound marketing are to target specific audiences and why it is important to engage them on social media. Not only was I unaware of Hubspot before this class but I also would have never expected to earn any type of Hubspot certification. This class provides you with the opportunity to earn certification in different subjects which I believe helps set me apart from my peers. Because of this class, I was introduced to analytics, buyer personas, and valuable steps in the buyer’s process. Professor Heinrichs is clearly passionate about the subject and is a joy to work with. Although it was a condensed class I still believe I learned just as much as I would have during a normal semester-long class.
This (ISM 7505) has by far been one of my favorite classes I have taken within the MBA program. It's extremely interesting, you can complete at your own pace (within the timeframe) and pursue a variety of topics to get more acclimated with various usage of technology, the internet and communication aspects.
Thanks a lot for your feedback, help, and understanding!! It was my honor to take this class with you. This class was very beneficial for my major and my future career. Again Thank You :)
This class opened my eyes to the economic underpinnings of Social Media and the Google/Facebook/Twitter business models. I really enjoyed the class even though I found it difficult to keep up with the pace at times.
VP of IT Services Integration & Quality
Henry Ford Health System
The class is very interesting since it relates to modern social media platforms and the data analytics derived from it. Although the class is fast paced, the material is straightforward enough to stay on track.
I work in IT as a program manager and am extremely happy with the possibility of concentrating in ISM as an MBA focus.
Thank you so much for your encouragement and guidance throughout the course. I am really happy that I could take the course and learn so much.
I am very glad I took this course and will truly walk away with a lot of new IIT knowledge which I never thought I would even be interested in in the first place. I truly enjoyed learning IIT.
I'm not a social network fan - maybe it is because of my age or my work position. But when I took ISM 7505, I was surprised on how social networking and inbound can make a big changes for any business. It's really amazing especially when a video that was posted on YouTube for years that no one touched, then in one day the views jumped to 100 thousand views. You made me change my mind about Inbound.
I think the Inbound Certification is awesome! Your class is definitely the only one I am currently taking where ...
- I am totally bragging about it to coworkers and my parents,
- Employers have been extremely impressed, and
- I enjoy taking the HubSpot lessons.
This was definitely the most beneficial class I have taken while working on this MBA. And you were excellent at teaching the course - your enthusiasm and knowledge on this topic are inspiring! Great job! Thanks
This class is certainly inspiring me. I am truly finding it to be quite interesting and motivating. In fact, I am working on a business idea and will definitely be implementing the things I am learning.
MBA, Financial Acctg. Manager