Stand Out on Google Search Using Structured Data and Search Analytics

"Learn how to make your site stand out on Search. Google increasingly uses structured data to understand a site’s content and present better web results to users. This trend has created a growing opportunity for site owners to optimize their performance on Search. Find out how to measure the impact of implemented markup and diagnose potential problems, as well as how to choose the best markup for your site. Then, see examples of how Google uses markup end-to-end to create engaging and useful search results."

https://developers.google.com/search/docs/guides/intro-structured-data