Lectures

1. Social Media Trends Image 
   Download the sample image for customizing the landing page.
   
   
2. Social Media Trends Ebook 
   Download the sample Social Media Trends Ebook.
   
   
3. Create a Form
   
   Creating a smart form requires some thought about the types of information you need to capture.
   Create Smart Forms: /articles/create-smart-forms
   Progressive Profiling: /articles/use-progressive-profiling-in-forms 
   Styling Forms: /articles/style-forms-on-your-hubspot-pages 
   Captcha: /articles/prevent-spam-form-submissions 
   
   
4. Create a Popup Form  
   Popup Forms MOVED!! Comments in the video explain where to find them.  
   Creating a popup form is straightforward.  The goal is to capture information from a popup form from the home page.
   Additional Information: /articles/create-pop-up-forms 
   
   
5. Introduction to Calls-to-Action -- Videos from HubSpot 
   "CTAs ("calls-to-action") are what connect your website and blog to your landing pages. They are the clickable buttons that compel a casual reader to become a qualified lead by filling out one of your forms. "
   
   
6. Create a Call-to-Action Button
   
   A call-to-action encourages the visitor to take the next step on your website. A call-to-action requires thought.
   
   
7. Introduction to Landing Pages -- Videos from HubSpot 
   "Landing pages do the heavy lifting of convincing your visitors to fill out a form and become leads. Learn how you can create landing pages that work like a dream to capture the maximum number of qualified leads possible."
   
   
8. Create a Landing Page Template 
   
   Building a landing page template for the website is similar to creating templates for site pages. CSS is required.  It is the same as a site page -- just without the navigation / menu and has a form.  
   
   
9. Landing Page Creation 
   
   Once the landing page template is created, it is simply a matter of using the template and filling in the appropriate content.