“Sometimes the questions are complicated, and the answers are simple.”
-Dr. Seuss

Information Links

The information links are to various resources used in this topic's projects and lectures.

1. Crash Course in Email Marketing 
   Visit this website to get the down-low on email marketing basics in this five part video series -- each video is 5 minutes or less. 
   
   
   • Part 1: How to Grow Your Email List the Right Way
   • Part 2: How to Get Delivered to Your Contacts' Inboxes
   • Part 3: How to Get More Email Opens
   • Part 4: How to Improve Your Clickthrough Rate
   • Part 5: How to Improve Emails Using A/B Testing
2. An Introduction to Email Marketing
   Visit this website to get a strong email marketing foundation -- start building that knowledge now. 
   
   
3. How to create and edit your email template
   You can't really have a good idea of what you want your email template to look like until you know what your template is going to help your email accomplish and what kind of information you want in your email. Your email template is the foundation of your email because it dictates the layout of your email.
   
   
4. How to create and send emails
   Email marketing will help you bring contacts back to your site and understand who is more engaged or who isn't. 
   
   
5. How to personalize your emails
   Personalizing your emails around your contacts can be vital to their engagement with your content. 
   
   
6. How to create a custom email template
   Quite often, custom email templates are constructed outside of the HubSpot email tool and it's necessary to create a custom email template so that custom code can be placed into a template and used to create a new email. 
   
   
7. Add a Background Image to Your HubSpot Email Template - by Stephanie O'Gay Garcia