Email Certification Preparation Supplemental

What is the Sources Report?

Sources allows you to get insight on which channels are generating the most traffic. This video provides a quick overview of the uses of this tool.

 
 
 
 
 
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Wistia video thumbnail - What is the Sources Report?
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What Insights / Recommendations Can You Provide?

Potential Insights / Recommendations include ...

  1. How are people finding our site?
  2. What keywords are most effective for organic (search engine) traffic?
  3. What is the top referral page and how does that page present the School of Business Administration (SBA)?

With the Sources tool, you can analyze ...

  • What website traffic trends exist and can be identified?
  • Which channel is generating the most traffic?
  • Which websites are sending traffic to SBA? 

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