"Tell me and I will forget. Show me and I may remember. Involve me and I will understand."
-Confucious

Email Marketing Certification Classes

The "Email Marketing Certification" is available to ISM students. The class content is cumulative. So, what does email marketing focus on? Email marketing will teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization..

1. Understanding Email Marketing
2. Creating a Content Management and Segmentation Strategy
3. Sending the Right Email
4. Creating a High-Performing Email
5. Understanding Email Deliverability
6. Outlining the Design of Your Marketing Emails
7. Analyzing Your Marketing Emails
8. Testing Your Marketing Emails
9. Developing Relationships With Lead Nurturing