What Insights / Recommendations Can You Provide?

With the Social Reports, you can analyze ...

1. What messages are being published? 
2. How has social media impacted the Ilitch School of Business (MISB)?
   • How many visits?
   • How many retweets?
   • How many mentions?
   • How many new followers?
3. What social media platform is working best (worst) for MISB?
4. How has the use of social media trended over various time periods?
5. How are the various social media channels performing?
6. How are the social media tools performing for the MISB campaigns?
   • How has social media impacted the business?
   • How has MISB interacted with followers?
7. How has the social media reach of MISB been trending? 
   • Which platform is most(least) effective? 

You can use social streams for many different purposes. Here are some recommendation of how MISB could use them.

• MISB could use streams to monitor students' conversation during the school year. This could be helpful for us to track and respond to students' questions and concerns as well as to provide support.
• If MISB is hosting a special event, (like this Big Data Analytics Challenge) SBA could use streams to monitor the response of attendees before, during, and after the event. It could also be used to make sure individuals know where and when the event is to be held.