What Insights / Recommendations Can You Provide?

Questions to ask to generate insights or recommendations include ...

1. What keywords are ranking in the Top 3?
2. What was the organic (search engine) traffic in the last 30 days for those keywords?
3. How much pay-per-click expense could you save per month if your keywords were of quality?
4. Which competitor / aspirant institution is performing better on which keywords?
5. Which keywords does the School of Business Administration (SBA) have an opportunity to rank for?
6. Where can the SBA overtake its competitors / aspirant schools?

Keywords are important for the organization because ...

1. Keywords are the foundation of the website content
• The topic of every page and what it is about should tie directly back to a keyword or keyword phrase
• Keywords are topics - they are prevalent when creating offers and emails
2. Keywords help visitors and potential customers understand the purpose of the page
• When reading the content of the page, a visitor will often scan for the keywords they searched for
3. Keywords help search engines understand the purpose of your page
• When a search engine crawls your website pages to index them it will parse the keywords on the page to determine the purpose of your pages