Email Certification Preparation Supplemental

What are Calls-To-Action?

Calls-to-Actions (CTA) are engaging buttons that are placed on the website to drive prospective customers to convert through landing page forms. This video provides a quick overview of the uses of this tool.

 
 
 
 
 
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Wistia video thumbnail - What are Calls-To-Action?
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What Insights / Recommendations Can You Provide?

With the CTA tool, you can discover ...

  1. View the number of clicks of a CTA
  2. View the percentage of views that turn into clicks
  3. View the percentage of clicks that turn into form submissions

With the CTA tool, you can recommend ...

  1. How successful is the SBA at turning visitors to prospects?
  2. How effective are the various CTAs?
  3. Are smart CTA's being used? Is A/B testing being performed?

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