What Insights / Recommendations Can You Provide?

1. To improve the Marketing Grade
2. To improve the Traffic Rank, MozRank, and Linking Domains
3. To develop action items and goals to increase sites performance against the aspirant institutions and competitors.

Terminology:

The Competitors report collects and reports on the following items:

1. Marketing Grade: A holistic measure of a site's online presence as measured by HubSpot's Marketing Grader on a scale of 0-100.  
   • This data is collected by  Alexa HubSpot's Marketing Grader.
2. Traffic Rank: Rank as compared to millions of other sites on the Internet. A lower rank is better.
   • This data is collected and should match the data from  Alexa.  
3. Indexed Pages: Indexed Pages is the number of pages your website has had indexed by the most popular search engines. Confirming this number outside of the Competitors report is often problematic as search engines are often inconsistent with themselves.
   • This data comes from various search engines.
4. Linking Domains: The number of domains currently linking to a site as recorded by Moz.   Unlike HubSpot's Links tool, Competitors only gathers data from  Moz.  and not referral traffic collected recording in Sources report.
5. Twitter Followers: Number of followers found for the Twitter account associated with this URL.
   • This data comes from Twitter's API.
6. Facebook Fans: Number of Facebook fans from your business page associated with this URL.
7. MozRank: A measure of link authority and popularity, on a scale of 1-10.  
   • This data comes from  Moz.