Email Certification Preparation Supplemental

What are Events?

Events are specific actions that have occurred on the School of Business Administration's (SBA) website. Examples of events include when a page was viewed, when a request was made, when someone registered for class, or many other things.   Think of events as visited urls, clicked elements, or submitted forms.  This video provides a quick overview of the uses of this tool. 

 
 
 
 
 
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Wistia video thumbnail - What are Events?
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What Insights / Recommendations Can You Provide?

With the Events reporting tool, you can discover ...

  1. Trends - what is the trend for the events 
  2. First Touch Sources - how visitors completed the first event on the site
  3. Last Touch Sources - what was the last event that the visitor completed 
  4. Assists - which pages assisted in making the event successful

With the Events reporting tool, you can recommend ...

  • What are the trends for specific events?
  • Where should SBA focus on partnering to improve site performance?
  • Which pages have proved successful in helping other pages?

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