Privacy and the Role of Human Resources

A 2012 Society for Human Resource Management (SHRM) survey reported that 55 percent of organizations planned to increase their social media use within a year.  This comes as no surprise when considering studies, such as the one performed by Towers Watson in 2010, suggest that companies with the most effective communication strategies – which almost always include the use of social media tools – post higher returns for shareholders when compared to companies with less effective strategies.  What does this all mean in regards to today’s organizational strategy development?  It suggests that as we move forward into the future, companies must develop a solid social media presence if they hope to remain competitive in the ever changing global market place. 

Companies must develop a solid social media presence if they hope to remain competitive!