Online Reputation Management

Topics:

• What is Online Reputation Management
• Challenges with Online Reputation Management
• How to Control Online Reputation Management
• How to Handle Negative Reviews and Comments
• Employees are the Voice of Your Brand
• Monitoring the Internet is a Full-Time Job
• References

References:

• Handbook of Social Media Interactive Marketing: Managing Traditional, Online, and Social Media Touchpoints, Heinrichs and Lim, 2014
• Forsey, Caroline. "Reputation Management: How to Protect Your Brand Online in 2019." HubSpot Blog, https://blog.hubspot.com/marketing/reputation-management. 
• Wells, David. "Important Lessons in Online Reputation Management From @AndyBeal [@InboundNow #24]." HubSpot Blog. https://blog.hubspot.com/blog/tabid/6307/bid/16157/important-lessoons-in-online-reputation-management-frrom-andybeal-inboundnow-24.aspx
• Rios, Ashley. "Online Reputation Management Challenges - How to Overcome Them." Be In The Know Blog, 28 Mar. 2018. http://blog.cmglocalsolutions.com/online-reputation-management-challenges-and-how-to-overcome-them.