Most Influential Thought Leaders in Business

#4 - Don Tapscott

"Tapscott is a leading business thinker on innovation, globalization, and the impact of rapidly changing technology on business and society." (1)

New Paradigm for Marketing

There is an emergence of new ways to reach "digital native" consumers. This represents the beginnings of a new paradigm for marketing.  Marketing relies upon the talents of ISM professionals who are well-versed in the new language of Inbound Information Technology.  The internet has made the 4Ps of marketing (product, place, price, promotion) irrelevant.  The new paradigm of marketing is now ABCDE.  Listen in!!

  • A - Anyplace
  • B - Brand
  • C - Collaboration / Communication
  • D - Discovery
  • E - Engage / Experience