"Consumers interact with brands through any number of channels, such as email, customer service departments, social media, in-store visits, and online shopping. They are also aware that they are giving away more of their personal data and they expect brands to use this information to deliver value in return." - Anders Ekman

In this ISM course, you will use web design and development tools to design and develop engaging websites. The focus is to understand how to use the internet to position your organization in cyberspace. Key to this positioning is understanding how to create personalized, responsive, smart, and dynamic content. This course uses web technologies such as HTML, Javascript, CSS, and HubL.  Various design and development tools are also used.  Enjoy!!

Discussion Items

• Email Marketing - This certification exam focuses how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization come together to create an email marketing strategy.

Homework Projects / Assignments

• Certification Exam - Email: This exam covers ...
  1. Email Marketing and Your Business,
  2. Sending the Right Message with Lifecycle Marketing,
  3. Contact Management and Segmentation,
  4. The Components of a High-Performing Email,
  5. Email Design and Functionality,
  6. The Essentials of Email Deliverability,
  7. Developing Relationships with Lead Nurturing,
  8. Measuring Success with Email Analytics, and
  9. Email Optimization and Testing.