What the Real "Inbound" is About
- ... living throught the biggest cultural shift ever ...
- ... do you want to make a difference in the world ...
- ... reimagine how your business works ...
- ... that is what revolutions do -- they enable the impossible ...
It's Time to Transform Business!
Learn how the playbook for organizational success has changed. Learn how inbound information technology tools and technologies can help organizations create marketing people love. The video below was presented by Brian Halligan, CEO/Co-Founder of HubSpot.
Lessons to Apply:
- Fortune 1000 Members in 1983, by 1993 it fell to 800
- Fortune 1000 Members in 2003, by 2013 it fell to 250!
- How do you grow your business?
- Outbound -- Interruption based -- about the width of your wallet
- Inbound -- pulls people in -- about the width of your brain
- Marketing Assets
- content / blog articles
- New way of thinking
- Content to pull people in
- Social Network Analysis
- It is now about Context
- Future is personalization
- Different experience for each individual
- Hiring - DARC
- D - Digital Native
- A - Analytical
- R - Reach
- C - Content
- Role of CEO
- The Modern Moat
- create the advantage for your business