ISM 5670: Special Topics in Inbound Technology Syllabus

IIT

Fall 2016 Semester 

What is happening in the interactive marketspace.  Understand how to position your organization in cyberspace - access new customers, locate opinion leaders, and understand consumer actions.

Focus on:

  • Inbound links
  • Blogging
  • Content 
  • Social Media

Learn techniques on:

  • Traffic generation
  • Lead management