As part of the curriculum associated with the Inbound Information Technology (IIT) courses, students take external certification exams. The four integrated certification exams are:
- Inbound Certification
- Contextual Marketing Certification
- Design Certification
- HubSpot Certification
The Inbound Certification test covers the various stages of the Inbound Methodology. The stages range from how to optimize your organization's website, to the importance of landing pages, to honing overall inbound skills and concepts. This is the initial certification as it focuses on the inbound principles.
This material is covered in ISM 7505: Inbound Information Technology.
This certification focuses on the steps to ensure that the visit is personalized for the user. The personalization is based upon characteristics of the user and the information they are looking for. Thus, skills in segmentation, and database, and personas are required.
Contextual marketing is highly personalized targeted approach focused on providing the visitor with an outstanding experience on the website, based on who they are and what they're looking for. For more information, watch the video below as Dee Dee de Kenessey, the certification developer, details the benefits. The use of these concepts is a key component of the material covered in ISM 7994: Digital Content Creation.
The Design certification focuses on the best practices and technical expertise required to develop smart, responsive, personalized templates for use on the website, email, and blog. The certification is primarily for web designers who have an intermediate familiarity with CSS3 and HTML5. While only basic HTML knowledge will be necessary for building site templates, having an intermediate level of HTML expertise will prove helpful. The certification assess your abilities to create styled templates for use with responsive, smart, personalized websites.
This material is covered in ISM 7994: Digital Content Creation.
This certification focuses on the specific features and capabilites of the HubSpot tools. It is valuable for Inbound individuals if they intend to work with or consult to the over 13,000 worldwide HubSpot customers.