Responsive Website Design (Learn about it in ISM!)

Posted by Jennifer Gies

Jan 15

Responsive Website Design

This 7 minute vlog provides an overview of responsive website design and various examples to illustrate this concept.

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Topic Categories: website design

3 Simple Reminders to Present your Best Possible Site

Posted by Natalie Richmond

Apr 27

How to Get the Leads You Dream About: 3 Simple Reminders to Present your Best Possible Site

In today’s world, it’s hard to get anyone to fully read a website or article they find on the internet.  We have all become world-class “skimmers”.  This term describes those who only want that golden nugget of information they seek, that nugget being what drove them to a particular site in the first place.  In fact, you’re probably reading this looking for some golden nugget of your own.

With that in mind, now that you’ve got your very own skimmers landed at your doorstep, you must take precautions to avoid these basic web design faux-pas that will send your potential leads scurrying.  

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Topic Categories: website design

De-Clutter and Gain New Customers

Posted by Mark Gillon

Apr 3

An easy-to-read and navigate web page is a plus for any website, but for B2C or B2B businesses, it is vital.  Today’s online market is larger than it ever has been, and businesses which have the know-how can take full advantage of this.  A problem that plagues many sites, even major players like Amazon or BestBuy, is the challenge of complicated, cluttered pages.  A cluttered homepage that is difficult to navigate can frustrate visitors into leaving for another vendor that is concise and clear.

(Photo credit: Daniel Oines - dno1967b  / CC BY )

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Topic Categories: website design

6 Steps to Increase Usability of Your Web Tool

Posted by Conrad Hunt

Jan 16

6 Steps to Increase Usability of Your Web Tool

In a world of iPads, laptops, tablets and smartphones, information is at our fingertips and leave us wanting more.  We expect more.  We crave ... more.  As a result, it’s important for organizations to meet the needs of the consumers and at times knowing what their audience wants before they realize what they want.

So you’ve created an interactive web tool but you’re struggling to get visitors to your website?  There may be a few roadblocks in your way:

  • Your consumer can’t find the solution to their problem
  • There’s too much content
  • The image to text ratio is small
  • There are no engaging elements in your tool
  • Your hyperlinks are broken

Use these helpful tips to re-build your tool with a responsive design that will keep your audience coming back and move it to the top of their web search.

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Topic Categories: website design

Tips to Optimize Your Website for Mobile

Posted by Joshua Ditton

Jan 12

Tips to Optimize Your Website for Mobile

Mobile internet usage is on the rise.  Smartphone users are no longer an exception.  Roughly 1.2 billion people use mobile devices to access the web and roughly 80% of all internet users own a smartphone and over half of all internet traffic is from mobile devices.  All indications are that internet consumption on mobile devices will only increase.  Additionally, Google penalizes websites that fail to meet their mobile-friendliness standards in its search engines results page (SERP).  As the popularity of using mobile devices to connect to the internet rises so does the necessity for websites to be mobile-friendly.  This blog post will address some tips and considerations for mobile-friendly design.

Want to see how mobile-friendly your website is? Try Google’s Mobile-Friendly Test

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Topic Categories: website design

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