Search Engine Optimization

Posted by Alyssa (Theos) Ruiz

Feb 14

Search Engine Optimization

In this 5 minute vlog, Alyssa highlights various elements of Search Engine Optimization.

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Topic Categories: Search Engine Optimization

Three Objectives to Increase SEO and SEM

Posted by Ryan DeKimpe

Jan 29

Three Objectives to Increase SEM / SEO

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Topic Categories: Search Engine Optimization, search engine marketing

Increase Your Search Engine Ranking

Posted by Megan Meyer

Jan 8

4 Ways to Increase Your Website’s Search Engine Ranking

Think about your website for a minute and think about the type of content it offers to the consumer.  Now, type a few words into a search engine that summarize your website.  Did you see your website within the first 5 websites listed on search engine?  How about on the first page?  If your answer is no, you might want to learn a little bit more about Search Engine Optimization (SEO).  SEO is the process of improving a website or blog so that it can be easily found by search engines to attract more visitors.  Your goal is to be listed on the first page of results, specifically in the top 3 organic results because these searches earn almost all of the clicks.  This blog will list 4 ways you can optimize your website so that search engines can find your site and rank you higher in the results.

Soapbox - Increasing your search engine ranking

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Topic Categories: Search Engine Optimization

Search Engine Optimization

Posted by Nicolas Inchaustegui

Dec 11

Search Engine Optimization by Nicolas Inchaustegui

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Topic Categories: Search Engine Optimization

6 Quick Tips for Conquering SEO

Posted by Madeline Robson

Nov 28

How to Beat Google at Their Own Game: 6 Quick Tips for Conquering SEO

The Google algorithm is constantly changing.  This makes it very difficult for marketers to consistently appear on the search engine results page.  Most recently, we’ve watched advertising become much subtler in search engine results pages (SERPs), with paid Google advertisements appearing as almost identical to organic search results.  Additionally, Google SERPs have migrated away from the traditional “ten blue links” format in favor of a much busier interface.  Google is making these changes in an effort to confuse the consumer.  It has been shown that when a change to the search engine results page is made, click-through rates drastically increase for a short period of time until the consumer becomes more familiar with the updated design.  Because of this fact, we can expect Google to continue to change their SERP layout in the future.  

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Topic Categories: Search Engine Optimization

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