Search Engine Optimization
In this 5 minute vlog, Alyssa highlights various elements of Search Engine Optimization.
Feb 14
In this 5 minute vlog, Alyssa highlights various elements of Search Engine Optimization.
Topic Categories: Search Engine Optimization
Written by
Alyssa (Theos) Ruiz
I am currently employed at Quicken Loans as a Product Content Team Lead where my team utilizes a lot of the skills I learned in ISM 7994. I am hoping to complete my MBA at the end of this year.
Topic Categories: Search Engine Optimization, search engine marketing
Think about your website for a minute and think about the type of content it offers to the consumer. Now, type a few words into a search engine that summarize your website. Did you see your website within the first 5 websites listed on search engine? How about on the first page? If your answer is no, you might want to learn a little bit more about Search Engine Optimization (SEO). SEO is the process of improving a website or blog so that it can be easily found by search engines to attract more visitors. Your goal is to be listed on the first page of results, specifically in the top 3 organic results because these searches earn almost all of the clicks. This blog will list 4 ways you can optimize your website so that search engines can find your site and rank you higher in the results.
Topic Categories: Search Engine Optimization
Written by
Megan Meyer
Driven graduate marketing student at Wayne State University through the Mike Illitch School of Business Administration working with the Irvin D. Reid Honors College. Committed to gaining hands on experience in career field of choice to expand marketing skills and build lasting professional relationships within the company.
The Google algorithm is constantly changing. This makes it very difficult for marketers to consistently appear on the search engine results page. Most recently, we’ve watched advertising become much subtler in search engine results pages (SERPs), with paid Google advertisements appearing as almost identical to organic search results. Additionally, Google SERPs have migrated away from the traditional “ten blue links” format in favor of a much busier interface. Google is making these changes in an effort to confuse the consumer. It has been shown that when a change to the search engine results page is made, click-through rates drastically increase for a short period of time until the consumer becomes more familiar with the updated design. Because of this fact, we can expect Google to continue to change their SERP layout in the future.
Topic Categories: Search Engine Optimization
Written by
Madeline Robson
Madeline Robson is a part-time MBA student at the Mike Ilitch School of Business focusing on Marketing and Information Systems Management. She works as a Marketing Product Specialist at FCA Canada in Windsor, Ontario. Her passions include content marketing, automotive, technology, fashion, and travel.
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