13 Q&A’s with a Director of Social Media

Posted by Rebecca Monash

Nov 30

Editor's note: Rebecca Monash is a MBA student in the Mike Ilitch School of Business at  Wayne State University in Detroit, MI and is in ISM 7505: Inbound Information Technology.

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Topic Categories: social media, Inbound Information Technology, inbound marketing

Having Trouble Being Found?

Posted by Nicholas Buhay

Oct 29

Editor's note: Nicholas Buhay is an MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology.

Using the Inbound Marketing Strategy to get your company noticed!

Have you ever felt like your drowning?  Are you lost in a sea of companies with no way of standing out to potential customers?  Been there, done that. Don’t become frustrated just yet, most companies have faced this challenge and I’m here to tell you there is a lifeboat with the right answers to keep your ship from sinking.
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Topic Categories: Inbound Information Technology, inbound marketing

Why Learn Website Design & Development

Posted by Kevin George

Sep 30

10 years ago, if you asked me about creating/optimizing websites or marketing, I would have responded with something like “Forget that. What do I look like, a nerd?” 

Fast-forward 10 years and guess what? I’m a nerd (a successful nerd, might I add). 

 

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Topic Categories: Inbound Information Technology, digital content creation

6 Ways to Pursue your Inbound Marketing Dream Job! 

Posted by Juanita Bass

Sep 17

Editor's note: Juanita Bass is a MBA student at Wayne State's School of Business in Detroit, MI and has taken ISM 7505: Inbound Information Technology. 

The words résumé, interviews, networking, and cover letter had me nervous, discombobulated and walking around with sweaty palms.  These are the feelings I had as a graduate student embarking upon a career change.  I thought the whole, “finding a new job” thing was frustrating and nearly impossible to achieve.  However, I have discovered six simple steps to pursue an Inbound Marketing Dream Job!!  You need to Network-Network-Network, Have Face-to-Face Informational Interviews, Send Thank You Emails, Be willing to Volunteer or Intern, Attend Inbound Conferences, and Sharpen Your Skills. 

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Topic Categories: Inbound Information Technology, Career Planning, Career Opportunity, inbound marketing

Enterprise Data Warehouse at Henry Ford Health System

Posted by Jack Malloy

Mar 5

By Jack Malloy, VP of IT Services Integration & Quality, Henry Ford Health System

Editor’s note: Pravin Sapre, director of Henry Ford’s Enterprise Data Warehouse Program will be a featured presenter at Wayne State University’s 2nd Annual Big Data & Business Symposium, March 10 -11, 2015

Henry Ford Health System’s Baldrige Award

Four years ago, the Henry Ford Health System was acknowledged as a national leader in performance excellence by winning the Malcolm Baldrige National Quality Award. Managed by the National Institute of Standards and Technology, an agency of the U.S. Department of Commerce, this prestigious award annually recognizes organizations whose core values, leadership, and performance management framework work together to deliver exceptional and continuously-improving results, giving them a competitive advantage in the marketplace.

Data driven performance management

A key component of the rigorous Baldrige evaluation focuses on measurement, analysis, and knowledge management. In its application for the award, Henry Ford highlighted its approach to data-driven performance management by describing how it uses analytics to track metrics aligned to its 7 Pillar Strategic Framework of:

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Topic Categories: Inbound Information Technology, Big Data

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