Students Should Know IIT
6 Reasons Why Inbound is Better than Traditional Marketing
While a marketing degree will afford students an understanding of marketing fundamentals, channel strategies, consumer behavior, brand management, and marketing research, digital/internet tactics are left out. They are simply mentioned as a trend without much real depth into its various components. Despite this, many of us will agree that there is a real digital transformation taking place that drastically impacts how business is conducted. The Accenture forecasted the digital evolution to add $1.36 trillion to the economy by 2020 per the Digital Marketing Institute’s “Missing the Mark” Report. It obviously also affects companies’ marketing strategies but without the appropriate teaching for students, how will they be prepared for today’s marketing environment?