How I Applied to My Dream Job

Posted by Yang (Jenny) Zhang

Dec 20

I was a little dejected towards the end of my third semester in my MBA program at Wayne State because I was hoping to get an internship for the summer.  In May 2019, I thought to myself, what company would I love to work for?  Disney came to mind.  I did a quick LinkedIn search and found an old college classmate I could reach out to in my 1st connections that worked with a manager that was possibly on the Disney Data team I was applying for.

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Topic Categories: Data Analytics, internship

ISM Career Opportunity: Data Analytics Manager

Posted by Jhanay Lake

Feb 5

Data Analytics Manager Career Path

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Topic Categories: Data Analytics

Marketing Activity Metrics: I wish I would have known!

Posted by John H. Heinrichs

May 2

Marketing Activity Metrics: I wish I would have known

What if you realized it too late, that your marketing program was not working?  It had been working great for some time - you were generating leads and sales had continued to increase. You believed all the right tools were in place and you were doing the right things. Then, slowly behind the scenes things began to fall apart and now you have to answer to management why sales are down, leads have dropped and overall awareness of your product/service is practically none existent.

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Topic Categories: Data Analytics

Consumer Data Analytics

Posted by John H. Heinrichs

Apr 23

Consumer Data Analytics and Improving Conversion Rates

Let’s focus on three main things a company can do today to improve their marketing team’s capabilities and also improve their prospect-to-customer conversion rates.

(Measure/Analyze image by Muhammad Rafizeldi (Google+, Blog ) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons http://commons.wikimedia.org/wiki/File:Web_Analytics_and_Measurement-analysis.png )

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Topic Categories: Data Analytics

Quality In, Quality Out ... Decisions Made the Right Way

Posted by John H. Heinrichs

Jan 7

Quality In, Quality Out….Decisions Made the Right Way

Data drives financial decisions and is the cornerstone of building a quality financial model.  Data is either used to make a decision or justify a decision.  Bad data can drive bad decisions while good data can drive good decisions.  Without a doubt, it can work in the opposite fashion, but most would agree with the previous statement.  Without data, decision makers are left to their instinct.  Basing decisions on pure gut instinct can yield positive outcomes, but the opportunity to open the risk window is staggering. 

(Photo by Dr. Avishai Teicher [CC-BY-2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons.)

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Topic Categories: Data Analytics

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