Editor’s note: Senior undergraduate students, Shylan Ghoujeghi, an ISM major and Natalia Kumar, a dual major in ISM and Marketing, co-wrote the following blog post based upon their participation at the recent HubSpot Inbound 2014 annual conference in Boston.
The Next Generation: Students Natalia Kumar and Shylan Ghoujeghi offer concise user's guide to Search Engine Optimization
Recently, we joined a group of students and faculty from Wayne State University’s School of Business to attend the HubSpot Inbound Marketing Conference in Boston, Massachusetts, where we (students) were introduced to the world of Search Engine Optimization (SEO). What we learned there immediately impacted our student website but, perhaps even more importantly, showed us the impact of SEO in business.
The Power of SEO
At the conference, people around us were throwing out words like “spider” and “Panda,” and if you think they were just talking about animals, so did we. As students, whose knowledge of SEO was the extent of a quick Google search of the definition and tools, it took us a while to truly understand how this three-letter acronym was going to help us attract new members for our ITO organization at Wayne State University, and how we could utilize it for our website.
After numerous inbound marketing sessions and tutorials, we came back to Detroit with a whole new respect for HubSpot software and a better understanding of how to use it. Throughout the semester, we gained a deeper understanding of SEO and saw significant benefits of using it for our website.