Why You Should Be Using Instagram

Posted by Madeline Robson

Dec 5

Why You Should Be Using Instagram Stories for Business

Social media is rapidly growing, with users of all ages communicating every single day directly through a variety of social media platforms.  The evolution of social media over the past two decades has been a fascinating one.  Flashback to the early 2000s, when AOL Instant Messenger quickly was a primary communication tool for teens and young adolescents everywhere.  Many parents were skeptical of this early form of social media, adamantly warning their Generation Y children about the dangers of the internet and talking to strangers.  

Social media is everywhere!

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Topic Categories: social media

The Ultimate Cheat Sheet for a Video Strategy

Posted by Madeline Robson

Dec 1

Implementing a Video Marketing Strategy

We keep hearing it everywhere we go – in the classroom, at conferences, in meetings – video is the future of marketing.  The reality is, video isn’t the future of marketing – video is NOW.  Video marketing, especially through platforms like Facebook and YouTube, provides consumers with a quick overview of a product or service, allowing them to get the information they need in mere seconds.  Many Millennials and Gen Ys have expressed video as being a primary source to obtain information, with 30% of consumers aged 18-24 consuming over four hours of YouTube content a week!

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Topic Categories: Video Marketing Strategy

6 Quick Tips for Conquering SEO

Posted by Madeline Robson

Nov 28

How to Beat Google at Their Own Game: 6 Quick Tips for Conquering SEO

The Google algorithm is constantly changing.  This makes it very difficult for marketers to consistently appear on the search engine results page.  Most recently, we’ve watched advertising become much subtler in search engine results pages (SERPs), with paid Google advertisements appearing as almost identical to organic search results.  Additionally, Google SERPs have migrated away from the traditional “ten blue links” format in favor of a much busier interface.  Google is making these changes in an effort to confuse the consumer.  It has been shown that when a change to the search engine results page is made, click-through rates drastically increase for a short period of time until the consumer becomes more familiar with the updated design.  Because of this fact, we can expect Google to continue to change their SERP layout in the future.  

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Topic Categories: Search Engine Optimization

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