A call-to-action is a must have when attempting to draw customers in. Let’s face it, just getting a visitor to your website does not increase sales or ultimately grow your business. A call-to-action is used to provide focus to your website, a way to measure a sites success and ultimately to provide direction to your users. It is used to keep customers engaged and gives certainty as to what the next steps are. In other words, a call-to-action is a useful and presentable sales pitch that provides a benefit to the customer and works towards a goal for the company.