Editor's note: Amanbir Dhade is a MBA student in the Mike Ilitch School of Business at Wayne State University in Detroit, MI and currently in ISM 7505: Inbound Information Technology
How to Attract that Search Engine
What is search engine optimization? Search engine optimization or SEO is all about improving your website to get found. SEO is important for Inbound. The main thing is that SEO brings in new people who are searching for your products, services, and ideas, and that’s GOOD for your business.
Things have changed, and how people are searching has changed now too. The internet is chalked full of information and much of this information is highly sought after. Bridging knowledge and your business together is key in SEO. How do people search? They search for solutions to their problems. For instance, instead of buying lightbulbs one may search ‘how to know when to replace your light bulbs.’ Google gets over 3 billion searches every day, that’s important because there’s a lot of searching going on out there. So follow these SEO steps to get found.