5 Reasons You Need Influencers to Revive Your Content Marketing
More and more consumers are turning to social media channels as their primary source of news and entertainment content. But thanks to the algorithm updates on social platforms such as Facebook and Instagram, only a small percentage of your 100,000 followers may actually see your brand’s message, particularly if that message is pushing a product or using any of the same content from your traditional advertising. Brands need to get creative if they want to break through the clutter. They need to go beyond traditional digital marketing and enlist passionate subject matter experts to speak on their behalf and in the appropriate channels.
Enter: Influencer Marketing.
Influencer Marketing is “partnering with social content creators, those with key audiences on Facebook, Twitter, Pinterest, YouTube, and Instagram, to help brands connect and engage with consumers through an authentic and trusted source.” (Source: TapInfluence).
Over time the influencer builds a relationship with their followers. They form a bond of admiration, loyalty and trust which is built on the values and interests they share with their following. Big brands will often hire influencers to extend their own marketing efforts, either to push out the brands content or create additional content along the same theme.
Read on for the top 5 reasons to use influencers as part of your overall content plan.