How to Beat Google at Their Own Game: 6 Quick Tips for Conquering SEO
The Google algorithm is constantly changing. This makes it very difficult for marketers to consistently appear on the search engine results page. Most recently, we’ve watched advertising become much subtler in search engine results pages (SERPs), with paid Google advertisements appearing as almost identical to organic search results. Additionally, Google SERPs have migrated away from the traditional “ten blue links” format in favor of a much busier interface. Google is making these changes in an effort to confuse the consumer. It has been shown that when a change to the search engine results page is made, click-through rates drastically increase for a short period of time until the consumer becomes more familiar with the updated design. Because of this fact, we can expect Google to continue to change their SERP layout in the future.